With the change in times, eCommerce platforms are committed to not let a single stone stay unturned when it comes to the creation of online stores. For this, they have created a number of unique architectures that would generate an experience-driven online store for users. Doing so would easily enable them to improvise their user’s experience to a great extent, which will eventually lead to higher profits and sales. However, there are a number of strategies working behind the scenes to make everything look smooth and a good merchant must be aware of these things.
One of the most successful architectures that have made merchants capable of delivering a unique user experience is Headless commerce. And one of the best platforms that allow its implementation is Shopify Plus. With this architecture, merchants are empowered to personalize their store to their heart’s content by hire Shopify developers. Also, they can improvise their website’s performance to a great extent as well. As a result, adapting to this feature can open up the gateways for higher profits and sales. Below are a number of ways that a merchant can use a headless eCommerce store for creating an experience-driven shopping experience.
Ways to use Headless commerce for delivering experience-driven UX
Headless commerce basically denotes an eCommerce site whose backend and frontend acts independently of each other. And it acts as a unit via API connection between themselves. This means that the merchant has complete control over each and every feature of their online store. However, to use them in a profitable way they must have a full proof strategy to implement. Below is a list of few of those unique strategies that a merchant can adopt today to make the best out of their online store:
Personalization: One of the biggest perks of choosing the headless architecture is that it allows you to personalize your store’s UI to your heart’s content. This allows you to create a flow for navigation that personally suits your brand needs and cater to the need for quick and easy navigation. For making the best out of this feature, use a modern JS framework to create your store’s framework. With JS frameworks offering unique benefits and features, you can easily make a distinguished and personalized frontend for your online store.
Performance: With earlier models your choices were limited. You might have to go for heavier themes and tools for your online store to cater to its requirements. However, doing so can affect your site’s image adversely by slowing it down. But since Headless Commerce is an API driven architecture, it automatically provides better speed. Further, it also allows merchants to handpick lightweight designs and elements for both frontend and backend, which as a result, enables them to create a website with better performance. This means that headless commerce results in a website with greater performance, which can create a guaranteed positive impact on sales.
Scalability: Since in headless architecture every element of the eCommerce store act as an individual unit it is very easy to scale them according to one’s need. This greatly favors the expansion of business and prevents a person from migrating from one platform to another. Hence, with the help of this architecture, a merchant can easily focus on growth rather than the accommodation of the online store.
The headless architecture is loaded with unique features. This makes it the architecture of unlimited potential when used wisely. However, if it is treated with the limitation of previous models it’s of no use for merchants. So refer to the list above to take your site to its full potential with headless architecture.